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West Asia Regional Awareness Video Spots

 

As part of a Regional Awareness project funded by the Multilateral Fund for the Implementation of the Montreal Protocol, the Government of Kuwait produced a series of Arabic-language television spots that use friendly animated characters based on familiar community figures to highlight four key topics:

  • the importance of the ozone layer
  • dangers of CFCs used in air conditioning
  • dangers of halons used in fire-fighting equipment
  • dangers of methyl bromide used in agriculture
Production principles behind the cartoons include the use very short statements that communicate messages in plain and direct language, combined with an appealing music soundtrack to attract attention. The video was distributed to NOUs throughout the region.


West Asia video:  UV radiation
All spots

video  MPEG  | Arabic |

Duration: 11 minutes 37 seconds

West Asia video:  UV radiation
Spot 1: Avoid excessive exposure to UV radiation

video  MPEG  | Arabic |

Duration: 1 minute 17 seconds

West Asia video:  Refrigeration
Spot 2: Recover and recycle refrigerants

video  MPEG  | Arabic |

Duration:2 minutes 4seconds

West Asia video: use halon alternatives
Spot 3: Use halon alternatives

video  MPEG  | Arabic |

Duration: 1 minute 36 seconds

West Asia video: use methyl bromide alternatives
Spot 4: Use methyl bromide alternatives

video  MPEG  | Arabic |


Duration: 2 minutes 17 seconds

West Asia video: Hand in hand
Spot 5: Hand in hand to protect the ozone layer

video  MPEG  | Arabic |

Duration: 1 minute 17 seconds

  
© UNEP DTIE 2007 | updated 19-nov-10