UNEP DTIE OzonAction Branch: Information resources

As part of a Regional Awareness project funded by the Multilateral Fund for the Implementation of the Montreal Protocol, the Government of Kuwait produced a series of Arabic-language television spots that use friendly animated characters based on familiar community figures to highlight four key topics:

the importance of the ozone layer
dangers of CFCs used in air conditioning
dangers of halons used in fire-fighting equipment
dangers of methyl bromide used in agriculture

Production principles behind the cartoons include the use very short statements that communicate messages in plain and direct language, combined with an appealing music soundtrack to attract attention. The video was distributed to NOUs throughout the region.

	All spots
	MPEG \| Arabic \| Duration: 11 minutes 37 seconds
	Spot 1: Avoid excessive exposure to UV radiation
	MPEG \| Arabic \| Duration: 1 minute 17 seconds
	Spot 2: Recover and recycle refrigerants
	MPEG \| Arabic \| Duration:2 minutes 4seconds
	Spot 3: Use halon alternatives
	MPEG \| Arabic \| Duration: 1 minute 36 seconds
	Spot 4: Use methyl bromide alternatives
	MPEG \| Arabic \| Duration: 2 minutes 17 seconds
	Spot 5: Hand in hand to protect the ozone layer
	MPEG \| Arabic \| Duration: 1 minute 17 seconds