Communications
UNEP intends to involve representatives of the
sector from all parts of the world. Advertisers, advertising agencies,
media and relevant associations are invited to provide their experience
and support, exchange information and co-operate to promote sustainable
consumption.
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NEW!
now available in Spanish,
Arabic
and
Catalan
This kit is composed of fact sheets
on 12 different topics: advertising, eco-design, energies,
food, housing, leisure, lifestyles, mobility, NICT, textiles,
tourism and water. It is also available in English
and French. |
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A
Stamp for Sustainable Lifestyles
The French postal service "La Poste" and
UNEP have partnered to publish a booklet of 10 letter stamps
(Carnet de dix) inspired by the project UNEP/UNESCO
youthXchange . Each of these stamps carries an
image and a message inciting us to look at our lifestyles
with a different angle: what if the bicycles were the
transport of the future? and the sun was a radiator?
Each of these stamps will soon become youthXchange e-cards
to send to your friends! More... |
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UNEP
TV spot "Eco-tips for jeans"
This
TV spot aims to demonstrate in an explanatory but fun and
humorous way that we can all participate in the fight against
climate change by adopting good practices during the use phase
of our jeans. The spot will be broadcasted on international
TV and Web channels and will be displayed at conferences around
the world. It can be seen on UNEP Creative Gallery
in English,
French
and Spanish. |
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Sustainability
Communications - A Toolkit for Marketing and Advertising
Courses
This CD-ROM (available in English
and French)
proposes resources for the educators training tomorrow's
marketing and communication professionals as well as for
marketing and advertising trainers in the corporate field.
It is not a "turnkey" teaching syllabus but a
flexible, interactive tool which provides a synthesis of
theoretical and methodological knowledge illustrated by
numerous specific case studies.
In this regard, it offers all kinds of
pedagogic resources - short presentations, campaign analyses,
exercises, web links, bibliographies and more than 300 downloadable
documents - to encourage students and communication experts
to think about and involve themselves in one of the major
issues facing society today.
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Creative Gallery on
Sustainability Communications
This unique database compiles advertising campaigns from all
around the world produced by companies, NGOs, governments,
local authorities and all stakeholders concerned by the promotion
of sustainable development in general as well as by the development
of green products and services. The Creative Gallery - freely
accessible by all visitors of UNEP website - aim to provide
examples and inspire other actors when developing their own
communication campaigns on sustainability issues. |
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UNEP
TV spot on electronic waste
UNEP has produced a TV spot on electronic waste (also called
e-waste) to raise global awareness of the dangers presented
by toxic waste from discarded electronic products such as
computers, cell phones, and other electrical devices. This
spot has been created by Emerson College, Boston, USA, who
won in March 2006 a student marketing competition organized
by the International Advertising Association in co-operation
with UNEP for the development of a campaign on electronic
waste. The spot has been broadcasted on international TV and
Web channels and will be displayed at conferences around the
world. It can be seen on UNEP Creative
Gallery. |
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Talk
the Walk - UNEP/Utopies/Global Compact marketing publication
to promote green products and sustainable lifestyles
Talk the Walk - Advancing Sustainable Lifestyles through
Marketing & Communications proposes key tips to develop
appropriate marketing strategies and communicate effectively
on sustainable goods and services.
This publication notably targets marketing and communication
departments of companies, advertising agencies and all communication
experts who wish to promote sustainable products in an efficient
manner.
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Communication
guide for governments and local authorities
Communicating Sustainability - How to produce effective public
campaigns proposes guidelines and features sixteen case studies
from around the world to promote sustainable lifestyles through
communication campaigns.
This guide notably targets national and local government authorities
who want to raise awareness among the public on those issues.
It is available in English,
French
and Spanish. |
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Resource
Kit on Sustainable Consumption & Production
This kit is composed of fact sheets
on 12 different topics: advertising, eco-design, energies,
food, housing, leisure, lifestyles, mobility, NICT, textiles,
tourism and water. It is available in English
and French. |
UNEP Advertising and Communication Forum on Sustainability
What is the core of the UNEP Forum?
Advertising
brochureUNEP's Advertising and Communication Forum originated
from a strong political will: at the Commission on Sustainable
Development Rio+5 Earth Summit, in 1997, governments recommended
"to encourage business, the media, advertising and marketing
sectors to help shape sustainable consumption patterns".
The purpose of the UNEP Forum
The UNEP Advertising and Communication Forum
aims to:
- work together to raise general awareness
on sustainable consumption;
- use communication skills and techniques
to promote sustainable consumption patterns;
- promote products, services and campaigns
that foster sustainable consumption;
- pursue the best practice in environmental
management;
- inform and inspire each other through workshops,
meetings, publications,
websites, etc.
For more information about the Forum
please download the Forum
brochure (PDF - 562 KB) or contact sc@unep.fr.
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