Communications

UNEP intends to involve representatives of the sector from all parts of the world. Advertisers, advertising agencies, media and relevant associations are invited to provide their experience and support, exchange information and co-operate to promote sustainable consumption.  

NEW! Resource Kit on Sustainable Consumption & Production now available in Spanish, Arabic and Catalan

This kit is composed of fact sheets on 12 different topics: advertising, eco-design, energies, food, housing, leisure, lifestyles, mobility, NICT, textiles, tourism and water. It is also available in English and French.
   
A Stamp for Sustainable Lifestyles

The French postal service "La Poste" and UNEP have partnered to publish a booklet of 10 letter stamps (Carnet de dix) inspired by the project UNEP/UNESCO youthXchange . Each of these stamps carries an image and a message inciting us to look at our lifestyles with a different angle: “what if the bicycles were the transport of the future?” and “the sun was a radiator?” Each of these stamps will soon become youthXchange e-cards to send to your friends! More...
   
UNEP TV spot "Eco-tips for jeans"

This TV spot aims to demonstrate in an explanatory but fun and humorous way that we can all participate in the fight against climate change by adopting good practices during the use phase of our jeans. The spot will be broadcasted on international TV and Web channels and will be displayed at conferences around the world. It can be seen on UNEP Creative Gallery in English, French and Spanish.
   

Sustainability Communications - A Toolkit for Marketing and Advertising Courses

This CD-ROM (available in English and French) proposes resources for the educators training tomorrow's marketing and communication professionals as well as for marketing and advertising trainers in the corporate field. It is not a "turnkey" teaching syllabus but a flexible, interactive tool which provides a synthesis of theoretical and methodological knowledge illustrated by numerous specific case studies.

In this regard, it offers all kinds of pedagogic resources - short presentations, campaign analyses, exercises, web links, bibliographies and more than 300 downloadable documents - to encourage students and communication experts to think about and involve themselves in one of the major issues facing society today.

   
Creative Gallery on Sustainability Communications

This unique database compiles advertising campaigns from all around the world produced by companies, NGOs, governments, local authorities and all stakeholders concerned by the promotion of sustainable development in general as well as by the development of green products and services. The Creative Gallery - freely accessible by all visitors of UNEP website - aim to provide examples and inspire other actors when developing their own communication campaigns on sustainability issues.
   
UNEP TV spot on electronic waste

UNEP has produced a TV spot on electronic waste (also called e-waste) to raise global awareness of the dangers presented by toxic waste from discarded electronic products such as computers, cell phones, and other electrical devices. This spot has been created by Emerson College, Boston, USA, who won in March 2006 a student marketing competition organized by the International Advertising Association in co-operation with UNEP for the development of a campaign on electronic waste. The spot has been broadcasted on international TV and Web channels and will be displayed at conferences around the world. It can be seen on UNEP Creative Gallery.
   

Talk the Walk - UNEP/Utopies/Global Compact marketing publication to promote green products and sustainable lifestyles

Talk the Walk - Advancing Sustainable Lifestyles through Marketing & Communications proposes key tips to develop appropriate marketing strategies and communicate effectively on sustainable goods and services.

This publication notably targets marketing and communication departments of companies, advertising agencies and all communication experts who wish to promote sustainable products in an efficient manner.

   
Communication guide for governments and local authorities

Communicating Sustainability - How to produce effective public campaigns proposes guidelines and features sixteen case studies from around the world to promote sustainable lifestyles through communication campaigns.

This guide notably targets national and local government authorities who want to raise awareness among the public on those issues. It is available in English, French and Spanish.
   
Resource Kit on Sustainable Consumption & Production
This kit is composed of fact sheets on 12 different topics: advertising, eco-design, energies, food, housing, leisure, lifestyles, mobility, NICT, textiles, tourism and water. It is available in English and French.


UNEP Advertising and Communication Forum on Sustainability


What is the core of the UNEP Forum?

Advertising brochureUNEP's Advertising and Communication Forum originated from a strong political will: at the Commission on Sustainable Development Rio+5 Earth Summit, in 1997, governments recommended "to encourage business, the media, advertising and marketing sectors to help shape sustainable consumption patterns".


The purpose of the UNEP Forum

The UNEP Advertising and Communication Forum aims to:

  • work together to raise general awareness on sustainable consumption;

  • use communication skills and techniques to promote sustainable consumption patterns;

  • promote products, services and campaigns that foster sustainable consumption;

  • pursue the best practice in environmental management;

  • inform and inspire each other through workshops, meetings, publications, websites, etc.

For more information about the Forum please download the Forum brochure (PDF - 562 KB) or contact sc@unep.fr.