Creative Gallery on Sustainability Communications

 

 
"Static Electricity House" For Alliance to Save Energy
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Context

The PSA is a great solution for a non-profit client with a mass media message but no money to disseminate it. However, it's one thing to create a PSA; getting it aired is an entirely different matter. Television stations are constantly deluged with PSA requests, and usually relegate them to ineffective timeslots.

Philosophy/Solution

To combat this problem, DDB Seattle employed two unique strategies. First, we created a disarmingly humorous television spot that ran counter to the serious nature of most other PSA's. Second, the PSA was distributed on CD in a specially-designed brochure meant to entice and encourage station managers across the country to review and ultimately play the spot at appropriate times.

Title"Static Electricity House"
AgencyDDB Seattle
CitySeattle
AdvertiserAlliance to Save Energy
Brand NameEnergy Star
Product NameEnergy Saving Appliances
Sustainability Themes Energy, Consumption Patterns
Date of First Publication 01/10/2001
Country of ProductionUnited States of America
LanguageEnglish
TypeTelevision
Length60 seconds
Awards -Pinnacle Awards, 2001 (Winner) for Film
   
Account Director: Pamela Long
Agency Producer: Deborah Narine
Art Director: Randy Gerda
Copywriter: Eric Gutierrez
Creative Director: Laurie Fritts
Director: Gord Mcwatters
Print Production Manager: Pamela Shute