Creative Gallery on Sustainability Communications


"Apple" For Coop
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Description / Synopsis

A young man is sitting on a park bench reading the newspaper. He distractedly lifts an apple to his lips, takes a bite and chews it. Then he blows a bubble as if the apple was a bubble gum.

AgencyLowe Pirella S.P.A
Brand NameCoop
Product NameBio Supermarket
Sustainability Themes Food
Date of First Publication N/A
Country of ProductionItaly
Length15 seconds
Art Director: Umberto Mauri
Copywriter: Dario Alesani
Creative Director: Aldo Cernuto ,  Roberto Pizzigoni
Director: Agostino Panini