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Context How can Kashi expand the organic market beyond the macrame sandal crowd? Capture "foodie" cereal lovers looking for an indulgent taste experience. | Philosophy/Solution Waking up the healthy hedonists, who shop high-end grocery stores and farmers markets, to the no-compromises, true taste experience of Organic Promise. | | Title | "Macrame Sandal" | | Agency | Amazon Advertising | | City | San Francisco | | Advertiser | The Kashi Company | | Brand Name | Organic Promise |
| Sustainability Themes |
Health & Sanitation
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| Date of First Publication |
N/A
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| Country of Production | United States of America | | Language | English | | Type | Magazine |
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