Creative Gallery on Sustainability Communications


"The Plastic Bag" For Citroën
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Title"The Plastic Bag"
Original Title"Le Sac Plastique"
AgencyEuro RSCG 27
Brand NameCitroën
Product NameHDi
Original Product NameHDi
Date of First Publication 02/03/2004
Country of ProductionFrance
TypeTelevision & Cinema
TaglineDo something for the environment
Length30 seconds
Awards -Grand Prix Stratégies de la Publicité, 2004 (Mention) for Automotive
-Prix Club des Directeurs Artistiques, 2004 (Mention) for Television
Account Supervisor: Yves Del frate ,  Franck Agnel
Advertiser's Supervisor: Jean-marc Savigné ,  Sophie Jaguelin ,  Edouard Guerquin
Agency Producer: Martine Dechaume
Art Director: Fabrice Delacourt
Copywriter: Olivier Desmettre
Creative Director: Frédéric Temin
Director:  Les elvis
Music:  Aoc
Producer: Philippe Garnier