Creative Gallery on Sustainability Communications


"Happy Bear" For World Society for the Protection of Animals
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Description / Synopsis

We see animal torture on dancing bears dramatized by the concision of "Happy Bear", a do-it-yourself set for jumping jack bears. The film relates to real life bears via in-between-cuts to documentary material.

Title"Happy Bear"
AgencyPublicis Werbeagentur GmbH
CityFrankfurt am Main
AdvertiserWorld Society for the Protection of Animals
Brand NameWSPA
Sustainability Themes Biodiversity
Date of First Publication 20/11/2003
Country of ProductionGermany
TypeTelevision & Cinema
Length45 seconds
Awards -London International Advertising Awards - LIAA, 2004 (Finalist) for TV/Cinema / Public Service/Social Welfare
-CLIO Awards, 2004 (Silver) for Technique: Sound Design
Account Executive: Hans Heller ,  Katrin Settele-kruck
Agency Producer: Helena Zintl
Art Director: Mario Altendorf
Copywriter: Robert Kiefner
Creative Director: Thomas Hobein ,  Michael Leidenheimer
Director: Maher Maleh
Sound Designer: Michael Kadelbach