Creative Gallery on Sustainability Communications

 

 
"Elena" For Stora Enso
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Description / Synopsis

A global company´s responsibility goes beyond global. Sometimes it takes very local, human-size forms. This campaign was made in cooperation with BBDO Helsinki in Finland.

Context

Paper as a vital element of education is important to Stora Enso´s business. As the company is getting established in countries outside Europe this aspect gets evermore essential. This concept has been further developed in recently announced partnership with UNICEF.

Philosophy/Solution

The advertising agency translated Stora Enso´s value of global responsibility into concrete and local terms in the case of Cochinoca.

Title"Elena"
AgencyCoEquipers®
CityBuenos Aires
AdvertiserStora Enso
Brand NameStora Enso
Sustainability Themes Poverty, Ethical Business & CSR
Date of First Publication 30/09/2003
Country of ProductionArgentina
LanguageEnglish
TypeNewspaper
   
Copywriter: Veli-antti Aalto ,  Alejandro Anderson
Creative Director: Alejandro Anderson
Photographer: Arturo Ballester molina