Description / Synopsis
A global company´s responsibility goes beyond global. Sometimes it takes very local, human-size forms.
This campaign was made in cooperation with BBDO Helsinki in Finland.
Paper as a vital element of education is important to Stora Enso´s business. As the company is getting established in countries outside Europe this aspect gets evermore essential. This concept has been further developed in recently announced partnership with UNICEF.
The advertising agency translated Stora Enso´s value of global responsibility into concrete and local terms in the case of Cochinoca.
|Brand Name||Stora Enso|
|| Ethical Business & CSR, Poverty
|Date of First Publication
|Country of Production||Argentina|
Arturo Ballester molina