Creative Gallery on Sustainability Communications

 

 
"This is Your Chance - January" For Voluntary Services Overseas (VSO)
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Philosophy/Solution

This campaign targets 26-39 year old professionals living in the capital and its suburbs. It aimed to draw on their feelings of dissatisfaction when they were on their way to work and were looking for something more meaningful and fulfilling in their lives.

Results

The charity received 283 enquiries from young professionals with the relevant skills, exceeding its initial target of 200.

Title"This is Your Chance - January"
AgencyKitcatt Nohr Alexander Shaw
CityLondon
AdvertiserVoluntary Services Overseas (VSO)
Brand NameVoluntary Services Overseas
Sustainability Themes Education & Awareness
Date of First Publication 02/01/2004
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypeOutdoor / Out of Home
TaglineSharing Skills. Changing Lifes.