This campaign targets 26-39 year old professionals living in the capital and its suburbs. It aimed to draw on their feelings of dissatisfaction when they were on their way to work and were looking for something more meaningful and fulfilling in their lives.
The charity received 283 enquiries from young professionals with the relevant skills, exceeding its initial target of 200.
|Title||"This is Your Chance - January"|
|Agency||Kitcatt Nohr Alexander Shaw|
|Advertiser||Voluntary Services Overseas (VSO)|
|Brand Name||Voluntary Services Overseas|
|| Education & Awareness
|Date of First Publication
|Country of Production||United Kingdom of Great Britain and Northern Ireland|
|Type||Outdoor / Out of Home|
|Tagline||Sharing Skills. Changing Lifes.|