Creative Gallery on Sustainability Communications


"Lost Money" For Energy Savings
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Description / Synopsis

Mr. Energy helps a man trace where all his money has gone to reveal a punk revving the engine of a huge truck and explains how everyone's money contributes to an oil price absorption fund which irresponsible drivers deplete. Angry, the man gives the punk his just desserts.

Title"Lost Money"
AgencySaatchi & Saatchi LTD.
AdvertiserEnergy Savings
Brand NameEnergy Savings
Sustainability Themes Consumption Patterns, Climate Change & Atmosphere, Energy
Date of First Publication N/A
Country of ProductionThailand
TypeTelevision & Cinema
Length45 seconds
Awards -Cannes Lions - International Advertising Festival, 2005 (Gold Lion Campaign) for Public Awareness Messages
-CLIO Awards, 2005 (Bronze) for Public Service Campaign
-Asia Pacific Advertising Festival (AP AdFest), 2005 (Bronze) for Public Service Messages and Cause Appeals
-Asia Pacific Advertising Festival (AP AdFest), 2005 (Silver) for Campaign
Agency Producer: Chainarong  Wattanathanakun
Art Director: Tawatchai  Suknipitapong ,  Thana  Rittirajcomporn
Copywriter: Wiparat Nantananontchai
Creative Director: Jureeporn Thaidumrong
Director: Thanonchai Sornsrivichai
Editor: Manop Boonwipas
Producer: Piyawan Mungkung