Description / Synopsis
If we treated the world like our own home, wouldn't we take better care of it? This advertisement demonstrates how individual choices about the way we travel make a big difference to the environment.
To build awareness of public transport as a solution to enviromental problems.
To demonstrate the fact that the more people who travel by public transport the better it is for the environment and everyone.
A pan-European campaign that generated possitive PR, support from 9 international TV stations and adaptation for further local use.
|Advertiser||International Union of Public Transport/United Nations Environment Programme|
|Brand Name||Promoting Public Transport|
|| Climate Change & Atmosphere, Education & Awareness, Transport
|Date of First Publication
|Country of Production||United Kingdom of Great Britain and Northern Ireland|
|Tagline||The world is your home|