Creative Gallery on Sustainability Communications

 

 
"Public Transport" For International Union of Public Transport/United Nations Environment Programme
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Description / Synopsis

If we treated the world like our own home, wouldn't we take better care of it? This advertisement demonstrates how individual choices about the way we travel make a big difference to the environment.

Context

To build awareness of public transport as a solution to enviromental problems.

Philosophy/Solution

To demonstrate the fact that the more people who travel by public transport the better it is for the environment and everyone.

Results

A pan-European campaign that generated possitive PR, support from 9 international TV stations and adaptation for further local use.

Title"Public Transport"
AgencyMcCann-Erickson London
CityLondon
AdvertiserInternational Union of Public Transport/United Nations Environment Programme
Brand NamePromoting Public Transport
Sustainability Themes Climate Change & Atmosphere, Education & Awareness, Transport
Date of First Publication 02/09/2005
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypeTelevision
TaglineThe world is your home
Length30 seconds
   
Agency Producer: Rebecca Dymock ,  Frank Lieberman
Art Director: Ian Boyle
Copywriter: Sarah Latham
Others: Kim Burdon