Description / Synopsis The visual shows a car urinating on a dog. |
Context The Belgian Federal Service of Health, Food Chain Safety and Environment tries to make the public aware of the CO2-pollution and to have this taken into account when purchasing a new car. This ad also wants to increase awareness on the guide listing al car brands accordiing to their CO2 emission. |
Philosophy/Solution 'Dirty Car' makes the invisible and polluting CO2 visible by comparing it to the other dirt found in public space: dog's waste. |
Results After apparition, the amount of requests for the CO2 guide skyrocketed and over a million hits on the affiliated website were scored. The ad has won the silver and gold PAMPA-Award 2005 (PAMPA: Public Authorities Magazine Print Award) . |
| Title | "Dirty Car" |
| Original Title | "Sale voiture (FR)- Vuile Auto (Dutch)" |
| Agency | TBWA\BRUSSELS |
| City | Bruxelles |
| Advertiser | Federal Public Service of Environment |
| Brand Name | CO2 Guide |
| Product Name | Guide to CO2 emission of new cars |
| Sustainability Themes |
Education & Awareness, Climate Change & Atmosphere
|
| Date of First Publication |
20/11/2004
|
| Country of Production | Belgium |
| Language | English |
| Type | Print |
| Tagline | Is your car clean? |
| Awards |
-Public Authorities Magazine Print Award, 2005 (Gold (FR), Silver (Dutch))
|
| |
|
| Account Director: |
Geert Potargent
|
| Advertising Manager: |
Béatrice Best
|
| Art Director: |
Sabine Malherbe
|
| Copywriter: |
François Daubresse
|
| Creative Director: |
François Daubresse
|
| Others: |
Yelle @ the living room
|
| Photographer: |
Grégor Collienne
|
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