Creative Gallery on Sustainability Communications

 

 
"Deep Blue" For Metro Newspaper
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Description / Synopsis

Shopping trolleys thrown in the shallow waters of a bay or a lake. An agressive urge to consumers not to buy anything and thus commemorate the World Day Against HyperConsumerism.

Context

Celebrate (commemorate) the Day Against HyperConsumerism.

Philosophy/Solution

An illustrated manifesto urging everybody on that day to throw away their shopping cards and thus be rid of their consumer mania for a day.

Title"Deep Blue"
AgencyMcCann Erickson
CityHalandri
AdvertiserMetro Newspaper
Brand NameMetro Newspaper
Product NameNOV. 27 - BUY NOTHING DAY
Sustainability Themes Consumption Patterns, Ethical Business & CSR
Date of First Publication 27/11/2004
Country of ProductionGreece
LanguageEnglish
TypePrint
TaglineBuy Nothing Day
   
Account Director: Yannis Goulios
Art Director: Popi Dimakou
Creative Director: Anna Stilianaki