Creative Gallery on Sustainability Communications

 

 
"Help!" For Robin Wood
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Description / Synopsis

The dying goes on. Help. Robin Wood

Context

Since the beginning of the forest dieback statistics in 1983 the German forest was never as damaged as today. In order to counter a suppression of this problem, Robin Wood initiated a campaign to adress the fatal situation of the forests in Germany.

Philosophy/Solution

McCann Erickson Frankfurt developed an ad (print and outdoor) which shows the perch of a tree shaping a hand asking for help.

Results

The campaign was launched in April 2005, so no results available at this time.

Title"Help!"
AgencyMcCann-Erickson Frankfurt
CityFrankfurt am Main
AdvertiserRobin Wood
Brand NameRobin Wood
Product NameForest Conservation
Sustainability Themes Lands, Soils, Forests & Mountains
Date of First Publication 20/04/2005
Country of ProductionGermany
LanguageEnglish
TypeMagazine
TaglineThe dying goes on. Help.
Awards -Eurobest, 2005 for Fundraising & Appeals
   
Account Executive: Michael Beckmann
Advertising Manager: Djoeke Lueken
Art Director: Jan Schekauski
Copywriter: Erich Reuter
Creative Director: Erich Reuter
Executive Creative Director: Rainer Bollmann
Photographer: Jean-pascal Guenther