Creative Gallery on Sustainability Communications

 

 
"A minute of silence" For Sea Lebanon
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Description / Synopsis

A traveling from the serene surface of the sea to the deep filthy sea bottom

Context

Problem of littering in the sea as a result of natural behaviour to clean our homes and let the rest of the outdoors suffer of our littering

Philosophy/Solution

Treat the sea from a human perspective and let everyone realize that we are killing it by doing so. Hence standing a minute of silence for our sea just as we mourn our deads.

Results

No quantified results but massive talk of town and recognition locally and in other markets via participation to advertising forums

Title"A minute of silence"
AgencyH&C-Leo Burnett Beirut
CityBeirut
AdvertiserSea Lebanon
Brand NameSea Lebanon
Sustainability Themes Seas & Oceans
Date of First Publication 01/07/2003
Country of ProductionLebanon
TypeTelevision & Cinema
Length30 seconds
   
Account Director: Carol Hanna
Account Executive: Nathalie Edde
Art Director: Manal Nagi
Copywriter: Omar Boustani
Creative Director: Bechara Mouzannar
Director: Hani Tamba
Production Company Producer: Valerie Chahine