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"The flower makes it easy to choose green" For Danish Environmental Protection Agency
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Description / Synopsis

European ecolabel is the official EU mark for ecological products. The logo helps consumers to identify green products.


There is most likely a green alternative to consumption. Make it easy for consumers to identify the right choice.


The flower makes it easy to choose green.


The recognition level rose 25% from the beginning to the end of the campaign in Denmark. Good results was obtained in other countries.

Title"The flower makes it easy to choose green"
Original Title"Blomsten gor det nemt at vaelge gront"
AdvertiserDanish Environmental Protection Agency
Brand NameEuropean Ecolabel
Sustainability Themes Production Patterns, Sustainable Development
Date of First Publication N/A
Country of ProductionDenmark
TaglineThe flower makes easy to choose green
Original TaglineBlomsten gor det nemt at vaelge gront
Account Director: Thomas Falck
Account Executive: Tina Bang
Art Director: Robert Fonnesbæk
Copywriter: Thomas Kolster