Creative Gallery on Sustainability Communications

 

 
"More rewarding (TV)" For EDF Energy (ex London Electricity + Seeboard)
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Context

To re-launch and re-position three regional brands under new parentage. AND… Deliver Nectar registrations.

Philosophy/Solution

There’s more to this utility company than a commodity and a price
· Unique customer service approach
· Unique community responsibility programme
· Unique loyalty scheme

Results

· Utility Industry Achievement Awards – Winner, Marketing Initiative of the Year
· Independent tracking study reports that ad recognition scores were superior in 26 out of 28 utility companies monitored
· Nectar registrations are up and churn is down

Title"More rewarding (TV)"
AgencyMaher Bird Associates
CityLondon
AdvertiserEDF Energy (ex London Electricity + Seeboard)
Brand NameEDF Energy
Sustainability Themes Energy
Date of First Publication N/A
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypeTelevision & Cinema
TaglineAll together more rewarding.
Length60 seconds