Creative Gallery on Sustainability Communications

 

 
"Honda Grrr Game" For Honda Motor Co.
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Description / Synopsis

In a first for Honda advertising, the "hate something" concept was adapted into an online game on a campaign microsite. We wrote the game-play adaptation, designed and developed the game with creative direction from Nexus productions and Wieden & Kennedy. The game has nine detailed levels for players to negotiate, gathering carrots and miraculously making unpleasant things likeable, each level rewarding the player with incredible detail and bizarre animations.

Title"Honda Grrr Game"
URLwww.unit9.com/grrrgame/
Agencyunit9
CityLondon
AdvertiserHonda Motor Co.
Brand NameHonda
Product NameDiesel
Sustainability Themes Transport, Climate Change & Atmosphere
Date of First Publication N/A
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypeInteractive
Awards -Cannes Lions - International Advertising Festival, 2005 (Bronze Lion)
   
Art Director: Sean Thompson
Copywriter: Sean Thompson
Creative Director: Kim Papworth ,  Tony Davidson
Designer: Katharina Leuzinger
Producer: Charlie Tinson ,  Piero Frescobaldi
Technical Director: David Yates buckley