Creative Gallery on Sustainability Communications

 

 
"Delivering an integrated reporting strategy… 2" For George Wimpey
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Context

George Wimpey is the UK's largest house builder with operations across the UK and in the strongest US markets. With the financial strength of an international developer and the focus of a regional business, George Wimpey has been able to deliver impressive financial growth over recent years.
The Group’s challenge this year was to produce a hard working, information-rich suite of corporate reports that delivers a consistent message to its stakeholders. The Annual Report caters for the needs of investors with a straightforward and simple design, highlighted by multiple charts and graphs, which help to communicate the high level of operating information required in an accessible way.

Philosophy/Solution

The CSR Report demonstrates progress with the inclusion of a CSR framework – giving a sense of the Group’s focus and direction in terms of corporate social responsibility – and includes details of stakeholder engagement. The report describes progress on targets outlined in the 2003 Report and comparative KPI data, and focuses more on strategy and current activities. The Group’s CSR policy is brought to life by using 'CSR in action' case studies.
In addition, a corporate CD was developed which acts as a library for the Group's wide range of corporate and customer communications. The CD is an easily accessible source of information for George Wimpey Plc. It provides the audience with a full overview of the Group – including Annual Reports, CSR reports, quarterly results etc. It can be easily updated with the latest financial highlights, combines both print and digital media information, and incorporates elements that are not available on the Group website. The CD also allows information to be easily downloaded by those who have slower internet connections.

Title"Delivering an integrated reporting strategy… 2"
AgencyBlack Sun Plc Corporate Reporting
CityLondon
AdvertiserGeorge Wimpey
Brand NameGeorge Wimpey
Sustainability Themes Sustainable Development, Ethical Business & CSR
Date of First Publication N/A
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypeCorporate Communication