Creative Gallery on Sustainability Communications


"Le pot" For Triballat-Noyal
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Description / Synopsis

Vrai organic yoghurts are so good that you finish them with fingers

Original Description / Synopsis

Les yaourts bio Vrai sont si bons qu’on les finit avec les doigts.


Some of the things you do for the environment are better than others.

Original Philosophy/Solution

Certains gestes pour l’environnement sont meilleurs que d’autres

Title"Le pot"
AgencyLowe Paris
Brand NameVrai
Product NameOrganic Nature yoghurt
Original Product NameYaourt nature Bio
Date of First Publication 23/02/2005
Country of ProductionFrance
TaglineHappiness is in Vrai (truth)
Original TaglineLe bonheur est dans le Vrai.
Account Director: Jean-louis Roché
Account Manager: Valérie Flamand ,  Marion Nadaud
Account Planner: Sophie Spréafico
Advertising Manager: Gwenaëlle Le garrec
Art Director: Stéphanie Heidelberg
Copywriter: Juliette Santini
Creative Director: Claire Ravut ,  Stéphane Renaudat
Photographer: Paul Goirand