Stonyfield Farm is a pioneer in the field of CSR and has been founded in 1983 to finance The Rural Education Center (TREC). They developed a cost effective marketing strategy in order to be able to give 10% of their annual profits to environmental programs.
To raise consumer awareness on organics and more generally on topics related to sustainable lifestyles. Since 1997, the preferred communication channel is packaging. Stonyfield Farm also runs awareness programs such as “Have-a-cow” to sensitize customers to the farmers’ world.
Stonyfield Farm is the 3rd largest yogurt brand in the U.S. and its market share on organic food amounts 1.5%. The campaign got good press coverage and the number of visits to the website increases regularly.
|Advertiser||Danone / Stonyfield Farm|
|| Consumption Patterns
|Date of First Publication
|Country of Production||United States of America|
|Type||Packaging, Branding & Design|
|Tagline||Earthkeeping Made Easy|