Creative Gallery on Sustainability Communications

 

 
"Engagement" For Migros
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Context

Migros is committed to sustainable consumption since its inception. It offers an outstanding range of green products and set up the “Engagement” label, which entails 9 green labels available in Migros stores.

Philosophy/Solution

To demonstrate Migros’ commitment towards social and environmental policy and to raise customer awareness on sustainability issues concerning some of Migros’ products. The campaign uses images which bring up a specific issue and provide information on solutions such as fairtrade and green product labels.

Results

According to the company, the impact on customers’ attitudes has been positive and sales increased.

Title"Engagement"
Original Title"Engagement"
AgencyPublicis Werbeagentur AG, BSW
CityZürich
AdvertiserMigros
Sustainability Themes Food
Date of First Publication 09/06/2004
Country of ProductionSwitzerland
LanguageFrench
TypePrint
TaglineHow to make some chops out of milk
Original TaglineComment faire des côtelettes avec du lait
   
Account Director: Harry Zogg
Account Executive: Beatrix  Eichenberger
Art Director: Dominik Oberwiler
Creative Director: Jean-etienne  Aebi
Graphic Designer: Sebastian Krayer
Photographer: Stephan Schacher