Context Migros is committed to sustainable consumption since its inception. It offers an outstanding range of green products and set up the “Engagement” label, which entails 9 green labels available in Migros stores. |
Philosophy/Solution To demonstrate Migros’ commitment towards social and environmental policy and to raise customer awareness on sustainability issues concerning some of Migros’ products. The campaign uses images which bring up a specific issue and provide information on solutions such as fairtrade and green product labels. |
Results According to the company, the impact on customers’ attitudes has been positive and sales increased. |
Title | "Engagement" |
Original Title | "Engagement" |
Agency | Publicis Werbeagentur AG, BSW |
City | Zürich |
Advertiser | Migros |
Sustainability Themes |
Human, Labour & Social Rights
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Date of First Publication |
06/09/2004
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Country of Production | Switzerland |
Language | French |
Type | Print |
Tagline | What we mean by child labour |
Original Tagline | Ce que nous entendons par travail des enfants |
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Account Director: |
Harry Zogg
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Account Executive: |
Beatrix Eichenberger
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Art Director: |
Dominik Oberwiler
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Creative Director: |
Jean-etienne Aebi
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Graphic Designer: |
Sebastian Krayer
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Photographer: |
Stephan Schacher
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