Creative Gallery on Sustainability Communications


"Victor raises his hat" For Veolia Environnement
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When operating the services entrusted by the public authorities, Veolia Water commits to ensure that water cycle management is carried out in a responsible manner. This is why Veolia also considered as a duty to raise awareness on sustainable practices to save water.


To incite consumers to adopt a more environmentally-friendly behaviour by saving water and energy. The campaign consists of local initiatives supported by the company, mainly through the creation of a mascot, Victor, and school educational kits.


According to Veolia, the impact on both customers’ attitudes and behaviours has been positive.

Title"Victor raises his hat"
Original Title"Les coups de chapeau de Victor"
AdvertiserVeolia Environnement
Sustainability Themes Ethical Business & CSR
Date of First Publication 01/01/2002
Country of ProductionFrance
TaglineActing for the environment is everybody’s business
Original TaglineAgir pour l’environnement, c’est l’affaire de chacun
Creative Team: Delphine Leclerc
Illustrator:  Jorg