Creative Gallery on Sustainability Communications

 

 
"Natura Ekos" For Natura Cosméticos S.A.
View larger size

Add to my favourite ads

Send this ad to a friend

Trouble to see this ad?

Rate this ad: Please Login

Context

As one of the leading companies in the field of CSR, Natura’s latest product line Ekos, like all the previous ones, is based on the respect of nature. Furthermore, Natura is taking one more step forward since it is FSC-certified.

Philosophy/Solution

To address social and environmental issues related to cosmetic products and to inform about Natura’s environmentally-friendly production process. Natura used an innovative way to promote its products, which were inserted within the narrative of a famous Brazilian soap opera.

Results

Natura received very positive feedback from consumers. But the campaign also reached the soap opera actors and directors, who showed a deeper involvement with the cause. In 2004, Natura’s brand value reached 133% of its annual sales (compared to 33% for L’Oreal).

Title"Natura Ekos"
Original Title"Natura Ekos (Perfume do Brasil Priprioca)"
AgencyLew Lara
CitySão Paulo
AdvertiserNatura Cosméticos S.A.
Sustainability Themes Others
Date of First Publication 24/01/2004
Country of ProductionBrazil
LanguagePortuguese
TypePrint
TaglineThe true essence of our country
Original TaglineA verdadeira essencia do nosso pais