Creative Gallery on Sustainability Communications

 

 
"Halo" For KPA
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Description / Synopsis

The camera searches on the streets after people. The copy in the commercial says "She's in on it." "He too" "She's thinking about it" "They are too" "Not him" The tag line is: More and more people are saving in ethical funds".

Context

People don't know what ethical savings funds are and why they should save in them.

Philosophy/Solution

show people who have made up their minds, and some that haven't.

Title"Halo"
Original Title"Gloria"
AgencyTempel
CityStockholm
AdvertiserKPA
Brand NameFinancial Services
Product NameEthical Saving founds
Sustainability Themes Ethical Business & CSR, Finance
Date of First Publication 08/11/1999
Country of ProductionSweden
LanguageSwedish
TypeTelevision
TaglineSave in ethical founds.
Original TaglineSpara i etiska fonder
Length40 seconds
   
Art Director: Olle Mattson
Copywriter: Anders Tempelman
Director: Anders Skog
Music: Anders Nordén