Creative Gallery on Sustainability Communications

 

 
"I make life a living hell for Lucifer." For KPA
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Description / Synopsis

We show people who have already decided to make a stand for the good forces in the world. Lucifer not being one of them. The headlines say "I give Lucifer a beating every day" "I cheat the devil on a regular basis". etc

Context

People don't know what ethical savings funds are and why they should save in them.

Philosophy/Solution

Show good examples of people who have made their minds up.

Title"I make life a living hell for Lucifer."
Original Title"Jag gör livet till ett helvete för Lucifer"
AgencyTempel
CityStockholm
AdvertiserKPA
Brand NameInsurances
Product NameEthical saving funds
Sustainability Themes Ethical Business & CSR, Education & Awareness, Finance
Date of First Publication 01/11/1999
Country of ProductionSweden
LanguageSwedish
TypeMagazine
TaglineEthical saving funds, a good investment
Original TaglineEtiska fonder, en god placering
   
Agency Producer: Johan Larsson
Art Director: Olle Mattson
Copywriter: Anders Tempelman
Photographer: Jonas Karlsson