Creative Gallery on Sustainability Communications

 

 
"In the 70s he punched his cheek and wanted to change the world" For KPA
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Description / Synopsis

Headline: In the 70's he punched a pin through his cheek and wanted to change the world. Now, he's at it again.

Context

Sweden is preparing for a national choice of pension-funds. KPA offers ethical pension-funds.

Philosophy/Solution

Show the connection between previous ways of changing the world, and the new one.

Title"In the 70s he punched his cheek and wanted to change the world"
Original Title"Pä 70 talet hade han säkerhetsnål i mungipan och ville"
AgencyTempel
CityStockholm
AdvertiserKPA
Brand NameInsurances
Product NameEthical saving funds
Sustainability Themes Education & Awareness, Finance, Ethical Business & CSR
Date of First Publication 01/04/2000
Country of ProductionSweden
LanguageSwedish
TypeMagazine
   
Agency Producer: Johan Larsson
Art Director: Olle Mattson
Copywriter: Anders Tempelman
Photographer: Hans Gedda