Creative Gallery on Sustainability Communications


"We Swedes have a tendency to trust people" For KPA
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Description / Synopsis

A pair of legs in business suit and shoes, with a devil's tail coming out of one of the legs. The headline says "We Swedes have a tendency to trust people".


Ethical savings funds is an unknown phenomena, KPA is an unknown brand name.


Use the strongest possible analogy to show that KPA supports good companies in the world.

Title"We Swedes have a tendency to trust people"
Original Title"Vi svenskar har vant oss vid att lita på människor"
Brand NameInsurances
Product NameEthical saving funds
Sustainability Themes Finance, Education & Awareness, Ethical Business & CSR
Date of First Publication 01/11/1998
Country of ProductionSweden
TaglineEthical saving funds-a good investment
Original TaglineEtiska fonder, en god placering
Agency Producer: Johan Larsson
Art Director: Olle Mattson
Copywriter: Anders Tempelman
Photographer: Jonas Karlsson