Creative Gallery on Sustainability Communications

 

 
"I cheat the devil every day" For KPA
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Description / Synopsis

Pictures of people with halos around them making statements like: "I give Lucifer a beating", "I cheat the devil every day", etc...

Context

Peolple are not aware of KPA or ethical savings funds.

Philosophy/Solution

Show people who have made good choices and are happy to have tricked the devil.

Title"I cheat the devil every day"
Original Title"Jag ger djävulen en rejäl omgång, regelbundet"
AgencyTempel
CityStockholm
AdvertiserKPA
Brand NameInsurance
Product NameEthical saving funds
Sustainability Themes Finance, Education & Awareness, Ethical Business & CSR
Date of First Publication 01/11/1999
Country of ProductionSweden
LanguageSwedish
TypeMagazine
TaglineEthical saving funds, a good investment
Original TaglineEtiska fonder, en god placering
   
Agency Producer: Johan Larsson
Art Director: Olle Mattson
Copywriter: Anders Tempelman
Photographer: Jonas Karlsson