Creative Gallery on Sustainability Communications


"I cheat the prince of darkness every day" For KPA
View larger size

Add to my favourite ads

Send this ad to a friend

Trouble to see this ad?

Rate this ad: Please Login

Description / Synopsis

Pictures of people with halos around them making statements like: "I give Lucifer a beating", "I cheat the devil every day".etc...


People are not aware of KPA or ethical savings funds.


Show peolple who have good choices and are happy to have tricked the devil.

Title"I cheat the prince of darkness every day"
Original Title"Jag lurar mörkrets furste varje dag"
Brand NameInsurance
Product NameEthical saving funds
Sustainability Themes Finance, Education & Awareness, Ethical Business & CSR
Date of First Publication 01/11/1999
Country of ProductionSweden
TaglineEthical saving funds - a good investment
Original TaglineEtiska fonder, en god placering
Agency Producer: Johan Larsson
Art Director: Olle Mattson
Copywriter: Anders Tempelman
Photographer: Jonas Karlsson