Creative Gallery on Sustainability Communications


"The Badgers" For The Royal Society for Prevention of Cruelty to Animals
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The ads purpose was to generate a groundswell of feeling amongst opinion formers and the public to put pressure on the government not to sanction a badger cull prematurely. Instead encourage them to look into alternative measures to present the spread of bovine TB.

Title"The Badgers"
AgencyAbbott Mead Vickers BBDO
AdvertiserThe Royal Society for Prevention of Cruelty to Animals
Brand NameRSPCA
Date of First Publication 01/01/2006
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
Account Planner: Matt Walters
Art Director: Steve  Davies
Copywriter: Mark Fairbanks
Others: Mark Swansborough