Creative Gallery on Sustainability Communications


"See Through Billboard" For Fundação Sos Mata Atlãntica
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Description / Synopsis

"Billboard with detached sheets, simulating the leveled forest. Phrase: Only 7% of the Atlantic Rainforest is left."

Original Description / Synopsis

"Outdoor com folhas vazadas simulando a mata devastada. Frase: Restam apenas 7% da mata atlântica."


"Atlantic Rainforest used to cover almost 15% of Brazil’s territory. Today there is only 7% left of its original area. To create a campaign to make people aware of the importance of forest conservation."

Original Context

"A Mata Atlântica cobria aproximadamente 15% do território brasileiro. Hoje mantém apenas 7% de sua área original. Criar campanha de conscientizaçao das pessoas sobre a importância da conservação da Mata."


The creative solution was to create a high-impact piece to make people stop and think about forest preservation. Regular people should feel responsible for conservation too.

Title"See Through Billboard"
AgencyF/Nazca S&S Publicidade Ltda
CitySão Paulo
AdvertiserFundação Sos Mata Atlãntica
Brand NameFundação SOS Mata Atlântica
Product NameNature Preservation
Date of First Publication 18/02/2006
Country of ProductionBrazil
Awards -FIAP - Ibero American Advertising Festival, 2006 (Silver) for Outdoor
-CLIO Awards, 2006 (Gold) for Product/Service