Creative Gallery on Sustainability Communications


"Heat Island" For NEC
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Description / Synopsis

This is advertisement of the theme as for the sensor that watches the environment.
For the viewer to be interested as the thing related to the self, the heat island making phenomenon that became a problem in recent years was described by the father and his daughter's slight conversation.

Title"Heat Island"
AgencyMcCann Erickson Japan
Brand NameNEC
Product NameCorporate
Date of First Publication 01/08/2005
Country of ProductionJapan
TaglineEco with IT
Length60 seconds
Art Director: Akiko Makino ,  Yukio Okada
Copywriter: Toshiya Mizoguchi
Creative Director: Toshiya Mizoguchi