Creative Gallery on Sustainability Communications


"Snow leopard" For Naturschutzbund Deutschland
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Description / Synopsis

NABU is the largest environmental society in Germany. But they also care for animals outside the country. In this case fundraising and support for the last wild snow leopards of the world.


Finding a simple and striking metaphor for potential extinction


The traces of the snow leopard abruptly vanish in the snow.


- Incoming donations > 30 000 EUR
- Higher awareness for the issue in the media
- Better press coverage

Title"Snow leopard"
Original Title"Schneeleopard"
AgencyYoung & Rubicam Brands
CityFrankfurt am Main
AdvertiserNaturschutzbund Deutschland
Brand NameNaturschutzbund Deutschland (NABU) e.V.
Product NameNature conservation
Date of First Publication 25/02/2006
Country of ProductionGermany
TaglineThe snow leopard is dying off. Help to prevent it.
Advertising Manager: Bernd Pieper
Art Director: Bruno Petz
Copywriter: Helmut Schulte
Creative Director: Helmut Schulte
Others: Jessica Georgi