Creative Gallery on Sustainability Communications

 

 
"Amazons" For Greenpeace
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Description / Synopsis

A hand with a pair of scissors cutting out an animal made of palm leaves.

Context

Draw attention to the problem of deforestation caused by indiscriminate logging.

Philosophy/Solution

By using animals made from palm leaves, we wanted to establish a direct linkage between the issues of deforestation and species survival.

Results

Increased number of new memberships during the one-month duration of the campaign.

Title"Amazons"
Original Title"Amazones"
AgencyTiempo BBDO, S.A.P.
CityBarcelona
AdvertiserGreenpeace
Brand NameGreenpeace
Date of First Publication 15/04/2006
Country of ProductionSpain
LanguageEnglish
TypeTelevision
Length35 seconds
   
Agency Producer: Anna Morell
Art Director: Javi Gracia
Creative Director: Jordi Comas ,  Siscu Molina ,  Tomas Ferrandiz
Executive Creative Director: Ferran Blanch
Others: Marta Puig