Toyota believes that we do not have to make a compromise between greater mobility and a cleaner environment. Europe’s transport sector creates almost a quarter of European CO2 emissions. However, vehicle pollution extends beyond exhaust emissions to the effects of the complete car life cycle - from conception and design, through manufacture and on-road use, to end of life and dismantling.

Toyota’s “aim: zero emissions” campaign endorses Toyota’s promise to achieve sustainable mobility by developing advanced technologies in order to protect the environment. Toyota has effectively set the pace towards zero emissions vehicles with its hybrid engine technology – the cleanest engine technology on the market. Toyota launched the world’s first mass-produced hybrid car – the Prius – in 1997 and has sold over 750,000 hybrid vehicles world-wide to date. The company’s commitment to reducing energy, water, paint and packaging waste during the manufacturing process is designed to further limit environmental impact. Toyota’s Production System (TPS) has resulted in tangible environmental benefits across Toyota’s eight European plants: 37% reduction in energy used to build each car; 34% reduction in water usage; 21% reduction in emissions from paint usage; and a significant reduction in packaging waste, by using returnable or recyclable packaging.