To celebrate the International Year of Older Persons in 1999, Banco Real instituted its Banco Real Senior Talents Contest. More than a contest, Senior Talents was created to encourage the artistic participation of people of 60 years of age or more, in addition to promoting greater awareness of this demographic in society in general.
By facilitating the inclusion of senior citizens, the Contest came to represent the differentiated positioning of Banco Real by means of values like respect and equal opportunity for all.
Within a short time, the Banco Real Senior Talents Contest has earned an outstanding position within the Brazilian scenario. Throughout eight editions, all over Brazil, thousands of people have participated in the Contest in order to achieve an audience for their art and a more profound discussion of the challenges confronted by seniors.
Presently, the contest includes 6 categories: Literature (Short Story and Poetry), Fine Arts, Vocal Music and Story Telling (which began with great success last year), exclusively for people of 60 years of age or more. The categories Essay and Exemplary Programs, intended to discuss subjects related to the daily life of seniors and to announce concrete actions to benefit them, are open to all ages.