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Context This ad shows that Banco Real is the leading Brazilian bank in large scale use of recycled paper and desires to propagate this idea, inviting people to do as the bank does: use less, re-use if using less is not an option and recycle whenever you can. | Philosophy/Solution Believing in sustainable development is investing in a better future. | | Title | "Recycled paper" | | Original Title | "Papel Reciclado Recorte" | | Agency | Lew Lara | | City | São Paulo | | Advertiser | Banco Real ABN/AMRO |
| Sustainability Themes |
Consumption Patterns, Waste & Recycling, Finance, Ethical Business & CSR, Education & Awareness
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| Date of First Publication |
01/12/2005
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| Country of Production | Brazil | | Language | Portuguese | | Type | Print | | Tagline | Making more possible | | Original Tagline | Fazendo mais que o possível |
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| Account Director: |
Márcio Oliveira
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| Account Executive: |
Hamilton Leão
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Karina Beznos goldstein
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| Creative Team: |
Jaques Lewkowicz
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Marco Versolato
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André Laurentino
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Marco Loco
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Margit
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| Photographer: |
Felipe Hellmeister
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