Creative Gallery on Sustainability Communications

 

 
"« Let’s reduce our garbage, we’re overflowing »" For ADEME
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Description / Synopsis

People are attempting to throw garbage in a bin that they can not reach because of its excessive size. Adopting few habits would help reducing this bin and the garbage‘s production. There is no small gesture when we are 600000 to DO them.

Context

« Every French person produces an average of 360 kg of garbage each year. Still, it would be easy to adopt a few habits that would help decrease that figure such as avoiding single use throwaway products, limiting paper printing, drinking water from the tap. It is time to act. »

Philosophy/Solution

To change citizens' or consumers' attitudes

Title"« Let’s reduce our garbage, we’re overflowing »"
Original Title"« Réduisons vite nos déchets, ça déborde »"
URLwww.reduisonsnosdechets.fr/html/campagne.asp
AgencyHémisphère
CityClichy
AdvertiserADEME
Sustainability Themes Education & Awareness, Waste & Recycling, Consumption Patterns
Date of First Publication 20/10/2005
Country of ProductionFrance
LanguageFrench
TypeTelevision
Tagline« Let’s reduce our garbage, we’re overflowing »
Original Tagline« Réduisons vite nos déchets, ça déborde »
Length20 seconds
   
Account Director: Patrick  Alllouche
Account Executive: Céline  Marchal ,  Charlotte  Hartmann
Creative Team: Frank  Tapiro ,  Etienne  Batard ,  Christophe  Lafont
Director: Wilfrid  Brimo
Production Company Producer: Wanda