Description / Synopsis People are attempting to throw garbage in a bin that they can not reach because of its excessive size. Adopting few habits would help reducing this bin and the garbage‘s production. There is no small gesture when we are 600000 to DO them. |
Context « Every French person produces an average of 360 kg of garbage each year. Still, it would be easy to adopt a few habits that would help decrease that figure such as avoiding single use throwaway products, limiting paper printing, drinking water from the tap. It is time to act. » |
Philosophy/Solution To change citizens' or consumers' attitudes |
| Title | "« Let’s reduce our garbage, we’re overflowing »" |
| Original Title | "« Réduisons vite nos déchets, ça déborde »" |
| URL | www.reduisonsnosdechets.fr/html/campagne.asp |
| Agency | Hémisphère |
| City | Clichy |
| Advertiser | ADEME |
| Sustainability Themes |
Education & Awareness, Waste & Recycling, Consumption Patterns
|
| Date of First Publication |
20/10/2005
|
| Country of Production | France |
| Language | French |
| Type | Television |
| Tagline | « Let’s reduce our garbage, we’re overflowing » |
| Original Tagline | « Réduisons vite nos déchets, ça déborde » |
| Length | 20 seconds |
| |
|
| Account Director: |
Patrick Alllouche
|
| Account Executive: |
Céline Marchal
,
Charlotte Hartmann
|
| Creative Team: |
Frank Tapiro
,
Etienne Batard
,
Christophe Lafont
|
| Director: |
Wilfrid Brimo
|
| Production Company Producer: |
Wanda
|
