Creative Gallery on Sustainability Communications

 

 
"Work Safety - Burn" For Workers Compensation Board of Nova Scotia
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Description / Synopsis

This was a print / poster campaign directed to youth. Its purpose was to highlight workplace safety and drive people to the notworthit.ca website.

Context

Many young people are injured in places of work. There is a perception amongst them that their particular place of work may not be potentially dangerous. This is especially true in the retail and food and beverage industry. Our task was to challenge this perception and drive traffic to the notworthit.ca website.

Philosophy/Solution

Make it clear in a simple, interesting, relevant way that a workplace injury can happen anywhere - even in industries you'd least expect.

Results

The initial five months of the 2007 campaign reported an averaged increase for unique visitors of 327% to the notworthit.ca website.

Title"Work Safety - Burn"
URLwww.notworthit.ca
AgencyExtreme Group
CityHalifax, Nova Scotia, Canada
AdvertiserWorkers Compensation Board of Nova Scotia
Brand Namenotworthit.ca
Sustainability Themes Education & Awareness, Health & Sanitation, Human, Labour & Social Rights
Date of First Publication 05/01/2007
Country of ProductionCanada
LanguageEnglish
TypePrint
TaglineWhat's your job worth to you?
   
Account Director: Heather  Cain
Account Executive: Hannah  Riding
Creative Team: Shawn  King ,  Cliff  Thompson ,  James  Rothenburg ,  Bruce Whelan ,  Darren Hubley
Photographer: David Muir