Creative Gallery on Sustainability Communications


"Equation" For Solidarités
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Description / Synopsis

This campaign aims to reveal that non-drinking water is the first cause of mortality and to inform the general public of this silent massacre. The campaign demonstrates the absolute silence which encircles this problem.


To position SOLIDARITIES as an expert in the field of water and the cleaning up the water


SOLIDARITES wants to reveal that non-drinking water is a cause of mortality, to make the politicians react , and to plead for the creation of a worldwide agency of water

Original Title"Equation: notre combat pour l'accès à l'eau potable pour tous"
AgencyBDDP & Fils
Sustainability Themes Education & Awareness, Freshwater
Date of First Publication 08/10/2007
Country of ProductionFrance
Creative Team: Bddp & fils