Creative Gallery on Sustainability Communications

 

 
"We can adapt - can they?" For Devon Wildlife Trust
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Description / Synopsis

Four images of digitally altered creatures showing a humourous view of how they might have to adapt to rapid climate change. These were projected onto a new shopping centre as a guerrilla marketing campaign and appeared on a poster truck.

Context

DWT is concerned that most organisations are concentrating on climate change mitigation, whilst changes are already happening and will affect wildlife even if we stop CO2 emissions today.

Philosophy/Solution

Raising awareness of the issue. Media coverage.

Results

The campaign was covered on GMTV and in regional print / news websites. It was picked up by London 'Metro' commuter magazine 300 miles away.

Title"We can adapt - can they?"
URLwww.devonwildlifetrust.org
AgencyToucan
CityExeter
AdvertiserDevon Wildlife Trust
Sustainability Themes Education & Awareness, Climate Change & Atmosphere, Biodiversity
Date of First Publication 11/11/2006
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineWe can adapt - can they?
   
Account Director: Josh Beadon
Creative Team: Sarah Vinall ,  Rod Birtles ,  Stephen Hussey ,  David Ireland
Photographer: Naomi Chance ,  Chris Root ,  Lee Bullingham taylor