Description / Synopsis The sea gets more and more polluted. Everybody knows about it, but hardly anybody does something to prevent it.
Every year Greenpeace fights to protect the sea. |
Context The campaign supports the Greenpeace Expetition "SOS Weltmeer", that sails for one year to protect and save the increasingly polluted sea. The goal is to bring as much people as possilbe to subscribe and therefore support the campaign. |
Philosophy/Solution Get as much subscribers as possible, inform them and get their support (www.sosweltmeer.org) |
Results More than 100'000 subscribers in Germany, Austria and Switzerland.
Increased Fundraising for Greenpeace |
| Title | "Defending our oceans" |
| Original Title | "SOS - Weltmeere" |
| URL | www.sosweltmeer.org |
| Agency | DRAFTFCB/LOWE GROUP |
| City | Zurich |
| Advertiser | Greenpeace |
| Brand Name | SOS-Weltmeere |
| Sustainability Themes |
Biodiversity, Seas & Oceans, Education & Awareness
|
| Date of First Publication |
01/01/2006
|
| Country of Production | Switzerland |
| Language | German |
| Type | Print |
| Tagline | Come on board and be an ocean defender |
| Original Tagline | Komm an Bord. Werde Meeresschützer |
| Awards |
-Cannes Lions, 2007 (Bronze) for Poster
|
| |
|
| Account Director: |
Rolf Jeger
|
| Account Executive: |
Susann Räber
,
Kerstin Schnyder
|
| Creative Team: |
Valentina Herrmann
,
Beat Egger
,
Keith Loell
,
Fernando Perez
|
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