Creative Gallery on Sustainability Communications

 

 
"Great Apes Survival Project Partnership" For UNEP and UNESCO
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Description / Synopsis

The great apes (gorilla, chimpanzee, bonobo, orangutan) are found in tropical forest in twenty-one countries across equatorial Africa, and on the islands of Borneo and Sumatra in Southeast Asia. Their forest habitat provides a diverse range of ecosystem services – from provision of clean water, timber, food and medicine to climate change regulation – for humanity. Great apes play a key role in maintaining the integrity of these ecosystems (e.g. through seed dispersal), on which millions of poor people directly depend. All species of great ape are endangered, some critically so: a sign and a symptom of the deteriorating health of tropical forests. The United Nations Great Apes Survival Project (GRASP) Partnership was launched to ensure great ape conservation, forest protection and sustainable development.

Context

Scientific evidence and country reports detailing dramatic decline in almost all populations of great apes led UNEP to launch the GRASP Partnership in May 2001

Philosophy/Solution

Objectives of campaign: a) long-term conservation of viable populations of all great apes b) protection of great ape habitats in Africa and Asia c) community and national sustainable development through great ape conservation

Results

no evaluation was undertaken for this Public Service Announcement, but for the GRASP Partnership in general intermediate results are available at: www.unep.org/grasp/Publications/Official_Documents/official_docs.asp

Title"Great Apes Survival Project Partnership"
URLwww.unep.org/grasp
AgencyTVE (Television Trust for the Environment) & Siguy Films
CityLondon
AdvertiserUNEP and UNESCO
Brand NameGreat Apes Survival Project (GRASP) Partnership
Product NameThe great apes (gorilla, chimpanzee, bonobo, orangutan) of Africa and Asia and their tropical forest habitat
Sustainability Themes Education & Awareness, Sustainable Development, Consumption Patterns, Biodiversity
Date of First Publication 03/08/2002
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
Languageenglish and french
TypeTelevision
Length61 seconds